Indeed, car culture has long expanded beyond vehicles and the road. And Japanese carmaker Nissan is leaning more into that idea with the launch of its latest lifestyle merchandise collection for spring and summer 2026.
Set to roll out beginning April 23, 2026, the new collection introduces 115 fresh items under the Nissan and NISMO brands, blending form and function with a nod to the company’s performance heritage. Available through Nissan dealerships in Japan, select brand spaces, and its online shop, the collection aims to bring automotive passion into daily routines.
The Nissan Collection highlights pieces that anchor on both nostalgia and modern design. Among the standouts is the GT-R G-Shock collaboration watch. This sporty timepiece is now in its seventh generation, and comes with a rugged carbon core structure and subtle red accents inspired by the Nissan GT-R’s iconic design. For fans who appreciate detail, a graphic T-shirt featuring the engine bay of the Nissan Skyline R34 GT-R is also available, offering a wearable tribute to one of the brand’s most celebrated models.
Practicality is also a key theme of this year’s collection. A durable canvas tote bag with multiple compartments is up for grabs, catering to those with on-the-go lifestyles. Moreover, a minimalist Fairlady Z mug and metal keyrings offer simple ways to carry a piece of Nissan identity into everyday moments.
On the performance side, the NISMO Collection leans into sporty heritage and utility. Retro-inspired apparel, such as the heritage ringer T-shirt, echoes the brand’s racing roots. Meanwhile, functional items like a 20-liter foldable storage box help maintain an organized space inside the trunk, at home, or in the office.
Designed with active lifestyles in mind, the collection also includes a stainless bottle capable of holding carbonated drinks, ideal for outdoor activities or workout. Finally, the collection also comes with a UV-protective cooling towel for outdoor use, and forged carbon keyrings that showcase advanced materials typically seen in motorsports.
Autocar’s Take
There’s something telling about how brands such as Nissan approach merchandise today. This isn’t just about selling souvenirs, it’s about staying relevant beyond the showroom. The mix of heritage-inspired pieces and genuinely useful items makes the collection a natural extension of ownership.
Pieces like the GT-R watch or even a simple Nissan-branded tote bag reinforce brand identity without being over-the-top. For enthusiasts, the NIssan Collection offers a way to stay connected to the brand even when they’re not behind the wheel, which is where lifestyle branding succeeds.
