GWM Philippines has officially inaugurated its first dealership in Cebu City, marking a significant step in the brand’s strategic expansion across the country. The new facility, located at the Ground Floor Annex of Qimonda IT Center, NRA, Mabolo, opened its doors on June 6, 2025, bringing GWM’s innovative lineup of vehicles closer to motorists in the Visayas region.
The launch highlights GWM’s commitment to broadening its reach and ensuring accessibility to its products and services nationwide. With Cebu being a major economic and cultural center, this milestone reinforces the brand’s long-term investment in key growth markets outside Metro Manila.
“This is a proud moment for us,” shared Dax Avenido, Brand Head and Marketing Director of GWM Philippines. “Establishing a presence in Cebu is both a strategic move and a reaffirmation of our belief in the Visayas market. We are here to offer Cebuanos access to vehicles that are reliable, forward-thinking, and suited to evolving mobility needs.”
Marketing Director, GWM Philippines; Mr. Jameson Ong, Board of Director, GWM Philippines; Mr. Ruben
Tan, President, GWM Philippines; Ms. Nice Archival, Cebu City Councilor; Mrs. Jennifer Yu, President
GWM Cebu Central; Mr. Jonathan Cua, Chairman, GWM Cebu Central; Ms. Zabrina Quilala, General
Manager, GWM Cebu Central)
The opening comes amid record-breaking momentum for GWM Philippines. The brand exceeded its April sales targets by 124% and followed up with a 24% increase in May, signalling sustained growth and positive market response. These achievements underscore the combined efforts of GWM’s dealership network, corporate team, and loyal customers.
GWM Cebu is the first of several new dealerships planned nationwide in 2025, as the company continues to build a comprehensive and responsive dealer network. The Cebu facility aims to provide a premium customer experience aligned with the brand’s core values of performance, innovation, and design.
Interested customers may visit the dealership at G/F Annex Qimonda IT Center, NRA, Mabolo, Cebu City. For further inquiries, contact (032) 236-0193 and look for Ms. Zabrina Quilala.
