Honda Cars Philippines, Inc. (HCPI) is pleased to share Honda Motor Co., Ltd.’s press briefing on the progress it has achieved toward its business transformation and electrification last April 26, 2023.
On April 26, 2023, Honda Motor Co. Ltd. held a business briefing tackling the Japanese brand’s corporate transformation initiatives as well as its efforts towards the shift to electrification in the global level. Presenting at the event are Honda executives Toshihiro Mibe, Director, President and Representative Executive Officer, and Shinji Aoyama, Director, Executive Vice President and Representative Executive Officer.
Five Key Factors
Honda strives to realize the joy and freedom of mobility for people around the world with zero environmental impact and zero traffic collision fatalities involving motorcycles and automobiles. In so doing, the brand wants to be a company that serves as a driving force for many people to realize their dreams and move our society forward.
To achieve this challenging goal, Honda has been strengthening its business structure and will focus on the following areas, which the brand identifies as the five key factors for the advancement of mobility.
- Carbon neutrality of power units
- Energy management system that enables the use of power units as an energy source
- Resource circulation
- AD (Automated Driving) / ADAS (Advanced Driver-Assistance System)
- IoT (Internet of Things) / Connected
Direction of Electrification Business
Honda has set a goal to increase the ratio of EV and FCEV sales to 100% globally by 2040. To this end, Honda is planning to produce more than 2 million EVs annually by 2030.
Plans for the introduction of EV models were shared during the business briefing event. For its North American market, the Honda Prologue and Acura ZDX, currently being co-developed with General Motors (GM), will go on sale in 2024.
A mid- to large-size EV model which adopts the new E&E architecture based on Honda’s original dedicated EV platform will go on sale in 2025.
In China, the e:NS2 and e:NP2 are set to go on sale in early 2024. Before the end of 2024, mass production models based on the e:N SUV xù concept model, that was unveiled at the recent Shanghai Auto Show, will go on sale. By 2027, the brand will introduce a total of 10 new EV models, including three models mentioned earlier. Honda aims to make EVs 100% of its automobile sales in China by 2035, ahead of other regions.
For its Japanese market, a N-VAN-based commercial-use mini-EV model will go on sales in the first half of 2024. Also, an EV model based on the N-ONE will go on sale in 2025. By 2026, two small-size EV models, including a SUV type, will go on sale in Japan.
Keeping pace with the enhancement of its EV lineup, the brand will begin offering vehicle charging services. For home recharging, based on the Honda SmartCharge™, an EV charging service currently available in North America, the brand is planning to roll out energy business that utilizes the power supply capability of EVs. For public charging, Honda will work toward the establishment of an EV charging services environment for its customers in collaboration with providers of convenient and reliable charging networks.
Redefining the Honda Global Brand Slogan
For Honda to continue to be viewed as a company society wants to exist in the midst of the period of the “once in a hundred years transformation” of the industry, the brand’s management is determined that the company needs to re-clarify the “raison d’etre” of Honda, what the company really wants to achieve, as well as the “value proposition” of the brand, which exists beyond its business strategies, such as electrification and digitalization. Based on this realization, Honda redefined the existing global brand slogan – The Power of Dreams – by adding a new tagline and three key words.
How we move you
The creation of mobility through the dreams of each and every Honda associate will “move” people physically and also “move” people’s hearts.
Create, Transcend, Augment
Driven by dreams and the intrinsic motivation of each and every person working at Honda, the company will create “the mobility Honda dreams of” to embody the essential value of all mobility products and services – to enable people to transcend the constraints of time and place, and to augment their every possibility. Through the creation of the mobility Honda dreams of, Honda will become “The Power of Dreams” of more and more people. That is how we will move people and society forward
Head on to www.hondaphil.com or visit the nearest Honda Cars dealership to know more about all the latest news and offers from the brand.
