The Ford Island Conquest (FIC), Ford Philippines’ experiential test drive event, is marking its return this year to provide customers the opportunity to see and test drive Ford vehicles outside of a Ford showroom.
Now on its fifth year, the FIC features a mock-up showroom display, providing good opportunity for attendees to learn more about the vehicles and various ownership packages from Ford sales consultants.
It is also home to the much-anticipated outdoor test drive course–designed to highlight key vehicle features, which include ride and handling, technology, capability, and safety.
The first leg of the FIC will kick off on July 29 to 31, 2022 at the Arcovia City in Pasig from 9:00 a.m. to 8:00 p.m. During the 3-day event, customers will have the opportunity to check out and test drive the next-generation Ford Ranger pickup truck and Ford Everest SUV, as well as the best-selling Ford Territory small SUV.
Over P3 Million worth of cash discounts and prizes
Customers who will make a reservation at the 3-day event are entitled to pick a prize when they reserve the next-gen Ranger and Everest, as well as the Territory, Mustang and Explorer.
Over P3 Million worth of prizes are up for grabs for customers, ranging from next-gen Ranger and Everest accessories packs, various premium Ford merchandise, 3-year Scheduled Service Plan (SSP), and cash discounts of P10,000, P25,000, P50,000 and P100,000.
Customers who will reserve their Ford vehicles have the chance to take home these prizes depending on what they will pick as their prize. Those who make their reservation via the online reservation portal on the Ford website at the event are also entitled to pick a prize.
“We are so excited with the return this year of the Ford Island Conquest, which is poised to offer a next-generation test drive experience for our customers, enthusiasts, and fans,” shares Michael Breen, managing director, Ford Philippines. “The FIC has truly set a benchmark for experiential roadshows in the country because it allows our customers to learn more about and experience our vehicles in one venue. It is also a fun family affair for everyone to enjoy with lots of activities on-ground.”
The event is open to the public and admission is free. Customers attending the Ford Island Conquest are advised to bring their vaccination cards and always wear the appropriate personal protective equipment. Regular sanitation and disinfection of high traffic areas will be conducted at the event.
Mall displays during launch weekend
Ford dealers are also setting up vehicle displays in major malls nationwide, allowing more customers from various locations in the Philippines to see the next-gen Ford vehicles up close and personal.
Here are the schedules:
LUZON
Glorietta – July 29-31
Market Market – July 28-August 3
Vista Mall Bataan July 29-August 5
SM Bacoor – July 29-August 3
SM Calamba – July 29-August 4
SM City Baguio – July 29-August 4
SM City Baliuag – July 28-August 3
SM City Cabanatuan – July 30-August 5
SM City Fairview – July 28-August 3
SM City Iloilo – July 29-August 4
SM City Lipa – July 29-August 4
SM City Marilao – July 28-August 3
SM City Mindoro – July 28-August 27
SM City Pampanga – July 29-August 2
SM City San Lazaro – July 28-August 3
SM City Tarlac – July 29-AUgust 4
SM Lucena 29-Jul 4-Aug
SM Mall of Asia – July 28-August 3
SM Marikina – July 28-August 10
SM Megamall – July28-August 4
SM North EDSA – July 28-August 3
SM Southmall – July 29-31
SM Sta. Rosa – July 29-August 4
SM Taytay – July 29-August 4
Robinsons Ilocos Norte – July 29-31
Robinsons Malolos – July 28-August 3
Robinsons Manila – July 28-August 3
Robinsons Place Palawan – July 28-29
Robinsons Place Pangasinan – July 29-August 4
VISAYAS
SM City Bacolod – July 28-August 7
SM City Cebu – July 28-August 3
Robinsons Place Dumaguete – July 29-August 14
Robinsons Place Ormoc – July 29-August 12
Robinsons Place Roxas – July 29-August 12
MINDANAO
Gaisano Capital Pagadian – July 28-August 11
SM City Butuan – July 28-August 11
SM Lanang Premier – July 27-August 3
Robinsons Place Tagum – July 28-August 10
The Ford Island Conquest will also roll out in key locations nationwide over the coming months. Visit www.ford.com.ph/events/ford-island-conquest/ or check out Ford’s social media channels for the details.
