Mitsubishi celebrates 100 Years of Automobile Innovation


In celebration of Mitsubishi’s 100 years anniversary, Mitsubishi Motors Philippines Corp. (MMPC) will be holding a grand expo from June 8 to 11, 2017 at the World Trade Center, Pasay City. Dubbed as the Mitsubishi 100 Years Anniversary Expo this motor show promises to excite the public as it brings a one of a kind and truly memorable experience not only to Mitsubishi fans but to any car enthusiasts. The Mitsubishi 100 Years Anniversary Expo is open to public from 12 noon to 9pm on June 8 and from 10:30am to 9pm on June 9 to 11 and admission is free!

A century of automobile innovation will be showcased at the expo with the display of the iconic cars, rally cars and MMPC’s current vehicle line-up. During this event MMPC will give each expo visitors a glimpse of the rich history of Mitsubishi and a chance to see actual vehicles that were on display at the Mitsubishi Auto Gallery located in Okazaki, Japan. MMPC will bring in the 1937 Race (Circuit Car), 1985 Paris-Dakar Rally winner Pajero #189, WRC Lancer 2005 and the Outlander PHEV which won the 2015 Baja Rally.

This will definitely be the perfect venue for those who are also planning to purchase a brand new Mitsubishi vehicle. A display of MMPC’s current vehicle line-up including the Fuso trucks and bus lineup will also be available during this four-day expo. Customers may test drive the new Montero Sport, Strada, Pajero and Mirage. MMPC is also pleased to include in the roster of available test units the pure electric vehicle iMiEV and the Outlander Plug-In Hybrid Vehicle (PHEV). Those who missed the series of Montero Sport Head to Head test drive last year will have a chance to once again test and compare the Montero Sport with the competition to prove for themselves the class leading features 0f the Montero Sport. Test Drive activity is from 10am to 6pm only.

Mitsubishi 100 Years Anniversary Expo Special Promo

MMPC will implement a special promo for visitors of the Mitsubishi 100 Years Anniversary Expo on June 8 to 11, 2017. The Expo incentives are on top of on-going Mitsubishi Retail Promo that is being offered in all dealers nationwide. Customers who will visit and register at the Mitsubishi Expo venue are entitled to a Php10,000 registration discount coupon. Another Php 10,000 discount coupon will be given to customers who will test drive any vehicle during the event. In addition, MMPC will also provide as much as Php30,000 additional incentive of the appraised value (of the trade in partner) for those who will trade in their Mitsubishi vehicle and purchase a brand new one at the Expo. This trade-in offer is also available for non-Mitsubishi owners planning to purchase a brand new Mitsubishi vehicle at the Expo.

For those who will make a reservation for any Mitsubishi vehicle from June 8 to 11, 2017 at the expo will also have a chance to get as much as Php50,000 at the Lucky Drop Pachinko game. However, this Pachinko promo is exclusive for those who will reserve a vehicle at the expo.

All these acquired incentive coupons at the 100 year Anniversary Expo can be treated as additional discounts on the purchase of any Mitsubishi model, applicable to both cash and financing transactions. Validity of these coupons are until August 11, 2017 only.

Mitsubishi 100 Years Php 100,000 Anniversary Giveaway

MMPC is also offering the Mitsubishi 100 Years Php 100,000 Anniversary Giveaway promo, which is open to all Mitsubishi buyers nationwide. MMPC will be giving away ten (10) Php100,000 to lucky new Mitsubishi buyers from June 8 to July 31. The ten winners will be composed of four winners (4) from NCR, three (3) winners from Luzon, and three (3) winners from Visayas-Mindanao. Customers which had completed its purchase transactions of any Mitsubishi or FUSO vehicle from June 8 to July 31, 2017 at any Mitsubishi Motors or Fuso dealer nationwide are entitled to earn electronic ram: coupons for the raffle. One (1) electronic raffle entry is earned for every Php100,000 value of the vehicle purchased. Winners will be notified via registered mail, a call and email message. Prizes are non-transferrable. For more inquiries about these customer incentives, please contact any Mitsubishi Motors dealer nationwide.


Guaranteed for the whole family to enjoying.

Aside from a feast of great vehicles on display, MMPC will make sure that your visit at the Mitsubishi Automobile Expo is exceptionally worthwhile and enjoyable with the array of activities lined up for the whole family.

Live performances from the country’s popular bands and DJs will surely entertain the expo goers. And to make the event even more memorable Mirage brand ambassadors Maine Mendoza and Alden Richards along with internet action star Ramon Bautista will be dropping by on Saturday afternoon (June 10) to greet all Mitsubishi owners and expo guests. MMPC will also be treating its loyal customers and car clubs as they gather for the First Mitsubishi Owners Day. Kids will also enjoy this 100 year anniversary expo as MMPC have tapped services of Nickelodeon to conduct fun games and manage the kids’ park area plus special appearances of Nickelodeon’s Paw Patrol on Saturday and Sunday. For art lovers, MMPC is also privilege to have no other than the father of Philippine Art Workshop, Fernando Sena, share his techniques thru an art workshop on June 11 from 1-3 pm. There will also be a Safety and Driving Etiquette Seminar to be conducted during the expo. Don’t miss out this great opportunity to see the best vehicles from Mitsubishi’s rich heritage a century ago and up to the present. Bring the whole family and take advantage of the great activities and offers exclusive during this four day expo.

Ronnie is an online editor for Wheels Magazine Philippines

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