CES 2018: Toyota To Integrate Amazon Alexa

January 9, 2018 Las Vegas – You know that Amazon Echo which has been the rage all over households in the USA? That woman’s voice of the Echo called Alexa will be heard in many Toyota cars soon, after Toyota agreed to integrate Alexa into its automobiles.

Zack Hicks, CEO of Toyota Connected talks about the move to integrate Alexa into Toyota cars at the CES 2018. (photo from Toyota motors)

“Voice services are rapidly becoming more popular and through our integration with Amazon Alexa, Toyota and Lexus customers will soon be able to easily speak to Alexa in their cars while on-the-go,” Said Toyota Chief Information Officer Zack Hicks.

The Amazon Alexa voice assistant is the most efficient in voice recognition applications after Apple’s Siri. Automakers like Ford and Chevrolet have struggled for a long time to develop a voice assistant for their cars but came up with crude and ineffective experiences.

The Amazon Echo Dot is the most popular carrier of Alexa. It is used for music, news, shopping, jokes and whole gamut of conversation. (photo by Ira V. Panganiban)

The new technology by Amazon for Toyota’s and Lexus’ will be available on select vehicles with the available Toyota Entune 3.0 App Suite and Lexus Enform App Suite 2.0. Just like on the Echo device, Alexa will allow Toyota drivers to pull up navigations, radio stations, music, get the news, go shopping on the go, monitor home devices, and ask for the weather using the voice-command system.

The move will allow Toyota drivers to use Alexa’s speech-command system to order navigation, pick entertainment options, get the news, add items to a shopping cart and other services.

The Toyota Entune 3.0. (photo from Toyota)

Toyota is not the first to hook up with Amazon. Ford and Hyundai have tried before. Car companies have been trying to institute an interface system with other mobile devices like Apple’s Carplay and Google’s Adroid Auto for years now, but this is a first for an actual speech-command software that works in homes already.

The author is a certified motorhead and has been a journalist for the past 30 years. He will be a journalist all his life. He thinks he is famous and his mother agrees. His father has another opinion on that matter.
Email him at irapanganiban@wheelsph.com

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