Ayala’s AC Automotive Exhibits in Art Fair Philippines 2019


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L-R: Felipe Estrella III, President of Volkswagen Philippines; Nona Ong, President of Honda and Isuzu Ayala-owned dealership network; Trickie Lopa and Lisa Periquet, organizers of Art Fair Philippines; Ian Carlo Jaucian, Filipino modern artist commissioned by AC Automotive; Art Tan, Group President and CEO of AC Industrials; Manny Aligada, President of Kia Philippines; and, Dino Santos, President of KTM Philippines

In support of the Filipino modern artist Ian Carlo Jaucian, AC Automotive exhibits the imaginative ingenuity of the Pinoy artist at the Art Fair Philippines 2019 with this year’s theme “The Best in Philippine Contemporary Art.” Happening on February 22-24 at The Link, Makati City, the Art Fair Philippines  is the 6th edition of the premier platform for exhibiting and selling the best in modern and contemporary Philippine visual art, making it accessible to enthusiasts and to those who want to discover one of Southeast Asia’s most exciting art landscapes.

For this year’s edition, AC Automotive highlights Jaucian’s unique retooling of the gramophone concept, which repurposes the car wheel into an amalgamation of visual and musical symmetry, thus bridging the gap between harmonious visual design and cyclic music through the language of numbers.

Jaucian’s work, named “Car Keys,” uses an infrared proximity sensor to measure topographical differences on the outer surface of the rim as it is spun. The measured values are processed by a microcontroller unit programmed to map the data into ASCII numbers, which are then used to override the keyboard of a connected computer. From there, keypresses are interpreted into digital music.

This so-called “data art” or “digital melody” infuses mathematics and technology with human emotions as evoked by musical stimuli. Jaucian’s “Car Keys” best illustrates how passion can drive the seemingly cold and calculating precision of automobile engineering and design into unexpected–and often amazing–outcomes.

AC Automotive’s entry in this year’s Art Fair Philippines reflects Filipino creativity and artistry, and those outcomes in the company’s nearly 30-year industry experience.

The AC Automotive companies includes Honda Makati, Inc. (hondamakati.com.ph),  Isuzu Auto Dealer (isuzuautodealer.com.ph), Volkswagen Philippines (volkswagen.com.ph), KTM Philippines (www.ktm.ph) and Kia Motor Philippines (www.kia.com).


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